Challenge Family has today announced a global deal with Rudy Project – the leading global manufacturer of technical performance eyewear and helmets – appointing Rudy Project as the official worldwide sunglasses and helmet licensee for Challenge Family.
The license arrangement will see Rudy Project producing and retailing a dedicated range of helmets, performance sunglasses and casual sunglasses all carrying the Challenge Family logo.
"It is no secret Rudy Project sunglasses and helmets are world-class and we are proud to welcome such an incredible brand to our stable of global licensees," said Felix Walchshöfer, CEO of Challenge Family.
"Challenge Family is as much a lifestyle brand as it is a performance brand. With the Rudy Project Challenge Family range of sunglasses and helmets we will have something for everyone, whether they are racing and seeking the best possible technical performance from their sunglasses and helmets, or taking their love of Rudy Project and Challenge Family to the street with our range of casual sunglasses."
The initial Rudy Project Challenge Family collection will include best-selling models Rydon and Noyz performance sunglasses, Spinhawk casual sunglasses, and the world's leading time-trail helmets Wingspan and all-new Wing57. The range is expected to grow with new products and specials offers throughout the season. All products in the range will feature the distinctive Challenge Family logo.
"Both Challenge Family and Rudy Project are at the peak of our respective fields; admired, appreciated and respected for our commitment to the pursuit of excellence in everything we do," said Greg Rule, Rudy Project Australia. "This is a fantastic partnership and we are thrilled to be working with Challenge Family on this exciting collaboration, and look forward to sharing our expertise and innovation with the athletes."
To celebrate the announcement of the global license agreement, Rudy Project will extend a special offer to all Challenge Family participants and fans on selected Rudy Project performance eyewear and helmets. Order now for delivery pre-ROTH* and race with the Rudy Project advantage!
The Rudy Project Challenge Family range of performance sunglasses and casual sunglasses will be available for purchase from the official merchandise store at all Challenge Family Half and Full events across the globe, and year round at www.erudy.com.au/challenge for all international markets.
* Challenge Family Helmets not available for shipping ex-Australia until end-July.
+All prices quoted are in Australian Dollars (AUD).
