Challenge Family arrived in Eastern Europe today with the announcement of Challenge Poznań, a half distance triathlon in Greater Poland's historic capital, taking place on 26 July 2015.

Poznań is a modern city of business, also abundant in green areas and the relics of the beginnings the Polish statehood. They include the historic old market square with the city hall, the emperor's castle and the ninth century Arch-cathedral Basilica – the first cathedral in Poland.

The hub of the event is located at the picturesque Maltańskie Lake, home to World and Europe Championships in canoeing, rowing, dragon boat races. While Challenge Poznań is the first edition of the event in the Challenge Family, it is third edition of the triathlon in Poznań, one of the largest triathlon events in Europe, attracting over 2,600 triathletes from all over the world. The course is flat and fast with memorable spectator support throughout the 1.9km swim, 90km bike and 21km run.

Wojciech Kruczyński, director of Challenge Family's Polish partners, Endusport, said the atmosphere of a Challenge event could be compared to the ENEA Poznań Triathlon, making the Challenge the perfect international brand for the race.

"The main ethos of Challenge Family is reflected by the slogan 'We Are Triathlon!' which highlights the fact that all involved in triathlon are like one big family," he said. "Challenge Family is the kind of triathlon event where good time and sports friendship is a priority. The organizers' main aim is to establish strong interaction with contestants. Moreover they are trying to highlight the joy triathlon brings. Each and every Challenge event is about this special atmosphere where everybody (competitors, their families, supporters) can spend all day together with triathlon."

"Bringing Challenge Family to Poland not only will raise the prestige of the city of Poznań on the Polish triathlon map, but also will mark its position in the scale of Europe and the world," said Ryszard Grobelny, Mayor of Poznań and also a triathlete. "This year's event proved that triathlon has strong potential here in Poznań. I am glad that we will maintain it by becoming a part of the world series of triathlon events," he added.

Challenge Family CEO Zibi Szlufcik, said partnering with ENEA Poznań Triathlon continued Challenge Family's commitment to producing quality triathlon events with a strong focus on excellent athlete experience.

"Triathlon in the wonderful city of Poznan has enjoyed fantastic development over the last years becoming THE triathlon destination in Poland. Wojciech Kruczynski and his team deliver nothing but the best. With the warm hospitality of Mayor Grobelny and the city of Poznan, Challenge Family is proud to become a global partner focusing 100% on quality and athlete experience," he said. "For me personally, I was born in Poland and it's a dream come true to have Challenge Poznan on the Challenge Family global schedule!"

Entries to Challenge Poznań open today, Tuesday 30 September at www.challenge-poznan.pl.