Local kids aged 7 to 15 years are invited to register to take part in the Christchurch Sanitarium Weet-Bix Kids TRYathlon, on Sunday 17 March 2013 at Centennial Park.

Famous sporting celebrities including, Valerie Adams, Anna Harrison, Pero Cameron will be attending the Christchurch TRYathlon event this year to support and encourage participants to achieve a personal best.

Pierre van Heerden, General Manager for Sanitarium Health & Wellbeing Company says the Weet-Bix Kids TRYathlon is suitable for children of all levels as it focuses on encouraging kids to participate, have fun and do their best.

"The Sanitarium Weet-Bix Kids TRYathlon event is fun for the whole family, it encourages children aged 7-15 years to achieve a personal best and the atmosphere and crowd on the day is very exciting for everyone involved" says Mr van Heerden.

Every child who participates receives a race pack, a race T-shirt, a swim cap for all swimmers, a certificate and a medal.

Over the past 21 years more than 240,000 New Zealand children have taken part in a Sanitarium Weet-Bix Kids TRYathlon including New Zealand sporting heroes, Alison Shanks, Andrea Hewitt and Sarah Walker.

Kiwi kids can enter the Weet-Bix Kids TRYathlon as individuals, or in a team of two or three. The Christchurch event has a limited number of places available, so schools and individuals who want to be involved should get in as soon as possible to avoid disappointment.

To ensure even more Kiwi Kids can take part in the Sanitarium Weet-Bix Kids TRYathlon and Go for Gold, Weet-Bix has set up the Weet-Bix Foundation. Teachers and community leaders can apply for support from the Foundation on behalf of a child between the ages of 7 to 15.

The Weet-Bix Foundation provides worthy nominees with a subsidy or complete funding of Sanitarium Weet-Bix Kids TRYathlon entry fees, as well as a subsidy or complete funding of necessary equipment to complete the event.

Registrations for the 2013 Sanitarium Weet-Bix Kids TRYathlon Series and nominations for Weet-Bix TRYathlon Foundation can be completed online at tryathlon.weetbix.co.nz or by calling 09 531 5080.